10 steps to promote your business
By Jo Hill - 1/4/2008
1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don?t see regularly ? relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you?re up to. Ask them for feedback, advice or contacts of...
4 Niche Job-Search Tips
By Kevin Donlin - 1/4/2008
Looking for a job on the Internet can be daunting. Where do you start? What Web sites are best for your industry? If you`re suffering from "job search overwhelm," take heart. Remember the adage about how to eat an elephant one bite at a time. Your quest for employment is the same. It`s less overwhel...
A College Degree or an MBA is NOT NEEDED to be Financially Free
By Coral LaFresnaye - 1/4/2008
Look at Forbes? top 10 United States wealthiest people. Notice the top five ?self made? billionaires (excludes the Waltons who?s net worth is due to inheritance) are college dropouts. If MBA/college degrees were the answer, this would not be true. 1. Gates, William Henry III (drop out) 2. ...
Worn Out Brochure Design Is Keeping Small Business Owners Down
By John Jantsch - 1/4/2008
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody`s got one and no one uses it. Your potential clients need an education. They need to k...
Why You Need To Buy and Sell Gold Coins (Part 4)
By Steve Renner - 1/4/2008
Top Investment Performance Throughout history, many coin collections have produced substantial long-term profits for their owners. This is particularly true for coin collectors of this century. Indeed, Harold Bareford reportedly purchased a collection of U.S. gold coins for $13,832 in the early 1950...
Business Startup Checklist
By Stephanie Chandler - 1/4/2008
Use this comprehensive checklist to plan each step of your new business and transform your dream of entrepreneurship into reality. These steps may not necessarily be completed in the order listed, however, you can use them as a guideline for completing all of the necessary business startup tasks. __...
Best Place to Increase the Target Traffic
By Prabhjot Kaur - 1/4/2008
Best way to increase target traffic to the website is writing informative articles and freely distribute them to other webmasters. It is totally free and will be helpful in getting links to the website and No need to pay for the links... no need to give a return link on your own website to other sit...
Sales Training from the Ghostbusters
By Daniel Sitter - 1/4/2008
Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has i...
2 Pieces To The Puzzle Of Organizational Change
By Michael Beitler - 1/4/2008
Kurt Lewin, the consummate applied social scientist, is responsible for giving us three of the ten concepts that support effective OC practice: Forcefield Analysis, The Three-Stage Model of Change, and the Action Research Model. I will cover the first two concepts in this article Lewin`s first conce...
An Entrepreneur - Have I Got What it Takes?
By Lee Lister - 1/4/2008
I believe that business is equal parts of inspiration, hard work and luck. There is a famous saying ? I find that the harder I work, the luckier I get!?
To discover what makes a successful entrepreneur ? let?s look at what you have to do to start a new company and make it successful. You will n...
Networking Masterclass - Part 2 Practicing Altruism
By Margaret Stead - 1/4/2008
Practicing Altruism
The `Golden Rule` occurred in the Greek and Chinese cultures thousands of years before the Christian era: "Do unto others as you would have them do unto you."
The spirit of the Golden Rule is one of generosity and altruism and is at the heart of ...
Lecturing from the Lectern
By Diane DiResta - 1/4/2008
Most people love to hide behind the lectern.. It makes them feel more secure. The only reason speakers should use a lectern is to hold notes.
Here are a few guidelines to make the lectern work for you. Don?t lean. Create some space. Step back six to twelve inches from the lectern so that you can?t ...
Financing Your Trucking Business with Freight Bill Factoring
By Marco Terry - 1/4/2008
There are few businesses that are as cash flow intensive as a trucking company. The list of ongoing expenses can be endless and can easily overwhelm small and medium size trucking companies. There are fuel expenses, truck repairs, rentals and salaries. Although most trucking companies are very profi...
Sales 101: Handling The Angry Customer
By Daniel Sitter - 1/4/2008
I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their cool or observe someone getting chewed out for something that they may or may not have done. No one enjoys being yelled out, cursed at, bullied or manhan...
Managing with Authority and Democracy
By Mark Meshulam - 1/4/2008
If you watch closely, you will eventually notice that people who manage the work of others tend to fit into one of two categories: authoritarians or democrats. The authoritarians, as you would expect, manage by telling others what to do. They are not big on eliciting opinions of their subordinates, ...
Method to the Madness of Training Seminars
By Hesh Reinfeld - 1/4/2008
I arrive with about 350 other guys. We smile at each other but really don?t talk much. I guess we all feel that we are too good and too proud to be at a sales-training seminar. The trainer/speaker/guru promenades into the room and starts glad-handing everyone. He is dressed in a $1,200 suit with a s...
The Permissive Environment is the Suspect
By Felix P Nater - 1/4/2008
The permissive and participatory conduct which most
employees take for granted, eventually escalates into the
more serious assaultive behavior commonly referred to as
employee on employee workplace violence starts with
innuendos, a bad word, or simple jokes taken out of context
or used to infl...
The New Branding Awareness - A Value Based Concept
By Mari-Lyn Hudson - 1/4/2008
The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you. Don?t be Shy When it becomes for you to take a stand, you cannot be shy about it, yo...
Meetings and Road Trips
By Peg Kelley - 1/4/2008
Managing a meeting is like setting off on a long car trip with friends or
family. You need to plan your route, pay attention to the rules of the
road, consider what will keep your passengers engaged and occupied,
and always remember you have to get back home at the end. Just as adults and childr...
Promotional Freebies
By Anita DeFrank - 1/4/2008
What`s a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn`t love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very hel...
When Code Freeze Turns To Code Slush
By Luc Richard - 1/4/2008
Time To Market (TTM) is a vital concept that every executive understands. Releasing a product to market before your competition gives you a significant first-mover advantage. As such, project managers are extremely pressured to shorten their project schedules. But does accelerating code freeze optim...
Know What Matters Most About PR?
By Robert A. Kelly - 1/4/2008
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary?s success. And again when those outside stakeholder behaviors deliver results l...
Cross Cultural Advertising
By Neil Payne - 1/4/2008
"Culture is a like dropping an Alka-seltzer into a glass ? you don?t see it, but somehow it does something,"
Hans Magnus Enzensberger. Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our nati...
Don`t Die With A Million Dollar Idea Still Inside You!
By Vernon Myers - 1/4/2008
Did you know that you were brought to this earth for a specific reason? You are the only person who can fulfill the purpose and mission for which you were born. What is your purpose? What is your mission? You have within you the ability to create anything that you can imagine. The fact that you...
4 Steps To Increase Your Job Sign Marketing
By Tyrell MacGregor - 1/4/2008
It`s no secret that using a job site sign can be an effective way to market your company`s services to neighborhood homeowners. But most job sign marketing isn?t done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing: Do It. Most home improvemen...
Lance Has What It Takes
By Jim Meisenheimer - 1/4/2008
Lance has what it takes and then some. Did you know . . . Lance looks at every single detail. He weighs his food every day to maintain proper nutrition. He trains, he does research, and he pays attention to the appropriate technique. He seeks out the best and the brightest when he needs help with an...
Marketing in the Jungle
By Daniel Wadleigh - 1/4/2008
After you have made up your specific marketing image, then you have a base from which to develop all other portions of your marketing approach. One item needs to be made crystal clear: if you are in either a "market share", or in a "growth share" approach, if you don`t elevate your company`s value t...
Funnel Your Way to Marketing Success
By Michael Daehn - 1/4/2008
A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Mass marketing includes items like mass mailings, national advertising, billboards, and airing commercials during the Super Bowl. The marketing message is sent to a bro...
In Selling - Use Your Senses
By Don McNamara - 1/4/2008
Sales textbooks are filled with examples of trial and final closes, and if you are a student of the art and science of professional selling you no doubt have read many, if not all of them. The issue of course is that in today?s marketplace buyers have become accustomed to just about every clever lin...
Listen to Suggestions
By Paul Jerard - 1/4/2008
If you are up to your ears in a stressful situation, it becomes difficult to think clearly. Sometimes, it is best to walk away from a problem, and think about it, rather than try to solve it with an instant solution. My grandfather used to say: ?Even the court jester can teach us something useful.?...
Job Satisfaction: I Can`t Quit; I`m A Star
By Don Doman - 1/4/2008
Whenever I hear the words ?job satisfaction,? I think of the Country-Western singer/songwriter Roger Miller and his song Kansas City Star. As with all good Country-Western tunes there is a simple tune and a simple story involved with the song. The song starts off telling about a letter being receive...
My Competitor Has a Better Product
By Shamus Brown - 1/4/2008
The topic of this issue`s article is a response to a question submitted by one of my newsletter readers.
QUESTION - "At the moment, my competitor`s have a far better product/deal, due to circumstances out of my control. However, customers go to the competitor and then come to me to compare. ...
Business Innovation ? Masks and Trance
By Kal Bishop - 1/4/2008
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...
24 Killer Press Release Secrets
By Rojo Sunsen - 1/4/2008
1. Your press release should sound like news, not
an ad. 2. You should only send your press release to the
media related to the topic of your press release. 3. Keep your press release one page in length. 4. Your header, contact information and release
date should be at the top of your press relea...
How To Turn Your Clients Into Raving Fans
By Tony Marino, Ph.D. - 1/4/2008
So, you don`t have a multi-million dollar advertising campaign? You don`t have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it`s time to look into one of the advantages that you do have over these e-commerce giants... customer service. Y...
Direct Mail = Your Money, From Printer to Mailbox to Trash!
By Meredith Gossland - 1/4/2008
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces...
YOUR Future Profits -- Protect Source With CARE
By Don Monteith - 1/4/2008
At 21 years, just out of Business College, I went into the mail-order business. Spent 4-1/2 years in this venture and learned many valuable lessons about building customer relationships. #1 is TRUST. Folks like to buy from someone who is dependable
and responsible.... with integrity.... one who ...
The Story of Allison
By Larry Hochman - 1/4/2008
How will you decide which colleges you should apply to? Here`s a story that might help a little. About three years ago one of my students (we`ll call her Allison) was a senior. She came from
a divorced family where neither parent had gone to college. She didn`t know much about how the system work...
Email Etiquette: How To Send Emails People Will Read
By Neen James - 1/4/2008
You may remember a time before there was email?a time when communications within most organisations were more formal and followed strict lines of protocol. Email has done wonders to break down some of the communication bureaucracy and hierarchy within organisations; today virtually anyone can speak ...
Getting Into Marketing Momentum ... The Accelerated Way
By Denise Corcoran - 1/4/2008
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High Gear Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the ?life blood? of any business. ...
Why I Should Go In To Business
By Arvind Kumar - 2/8/2007
Rohit Kochgaway was very upset with his boss for his rebuking him today in office. He was very upset with his job. When he reached home in evening his wife got the penalty for asking to go out in form of bad mood. After one Hour at home, he exploded the bomb.
He is quitting the cozy job and wants ...
Fear Is Nothing To Be Afraid Of!
By Damien Senn - 2/6/2007
What do you do when fear shows up? Do you hide under the covers of life, shivering as you anxiously wait for the moment to pass or do you stand up with a confident smile and embrace it?
Your answer to this simple question will have a considerable impact on the level of freedom, excitement and emp...
Science Shows How To Win The Lottery
By Liam Jefferson - 1/27/2007
How would you like to win the Lottery? Like, Doh! But strangely enough, according to a highly respected boffin, there may actually be a mathematically viable way to win the Lotto without breaking any of the rules of physics that normally render it a once-in-2-thousand-lifetime possibility (playing o...
It`s Your Passion Don`t Forget about it; If You want a Successful Home Based Business
By Kenneth Edwards - 1/17/2007
It can be tough out there trying to be successful with a home based business of your own. Everyone keeps telling you, "Follow your Passion and you`ll find your Profits". But everyone, still, wants to start their home based business as an Internet Marketer or sell people on the general idea of How To...
Are You Using the Right Form of Energy?
By Al Hanzal - 2/13/2006
As we near the end of summer, here is a question I have for you, ?Are you using the right form of energy to grow your business?? Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still the business just inches forward? Read this article...
Christmas and Business Gifts for Your Clients and Employees!
By Keith Thompson - 2/12/2006
Tis` the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it`s very smart business as well. Let`s look at some of the benefits and mecha...
Take This Job and...Re-staff It
By Linda Matias - 2/13/2005
Deciding to leave a job isn?t easy. In fact, quitting a job requires courage, especially in today?s soft economy when the unemployment rate has reached 6.4%. However, in a tight job market, some people consider leaving their jobs without having another ?lined up?.
When after a careful evaluation ...
How to Patent Your Invention
By Neil Armand - 2/11/2005
A patent is a government granted right that allows the inventor to exclude anyone else from making, using or selling the invention in the country that issued the patent. The government grants this right to help encourage inventors to spend the time, money and effort to invent new products, technolog...
Are You An Expert At What You Do?
By Jennifer Tribe - 2/7/2005
One of the most common refrains I hear from people is, "I can?t create information products?I?m not an expert!"
Yet what is expertise?
Many organizations have tried to pin down the exact criteria that make an expert. They talk about university degrees earned and awards won and how much you?re ...
Know Thy Finances
By Shanti Braford - 1/19/2004
The first step to financial success lies in knowing your financial situation at any given time. There is an anecdote attributed to John D. Rockefeller--that as a child he was given a monthly allowance from his parents, but upon stipulation that he had to save 10% of it, give away 10% to charity, and...
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