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My Competitor Has a Better Product
By Shamus Brown


Article by www.stadiumcups.net - Cole Stadium Cups, Plastic Cups, Paper Cups, Plastic Mugs Bareware and Drinkware Logo Cups


The topic of this issue`s article is a response to a question submitted by one of my newsletter readers.

QUESTION - "At the moment, my competitor`s have a far better product/deal, due to circumstances out of my control. However, customers go to the competitor and then come to me to compare. How do I go about convincing the customer that our service/product is better even though on paper it isn`t???"

ANSWER - Thanks for the question. I`m going to answer this to the extent that I can without knowing what it is that you or your competitor sell.

I believe that this is a common experience for many of us in sales. Customers use us for free for all kinds of freebies - information, demos, test drive`s, consulting, etc. Surre, it is good to give away something free to expose people to your offering (my newsletter is an example of this).

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This has gone way too far however, and it`s our fault in the sales profession. We have been bludgeoned into thinking that we must do whatever it is that the customer asks of us. That we should jump through hoops like trick dogs, if that gets us just a little bit closer to *possibly* getting a sale.

Freebies should be used as a marketing tool. The purpose of freebies is to generate a lead. And that`s where the free giveaways should end. Once you have the lead, and are able to engage the customer in live conversation, the marketing ends and the selling begins.

Successful selling is an exchange of value for value. It has always been this way since people traded grains and cloth for chickens and pigs. Today as sales professionals we are "representing" a company and its products. This is why we are called "sales representatives". We act as the agent, representing our company in the trade, representing our company in the exchange of value for value.

Employees Pay
People change jobs and move companies for a variety of reasons it could be for a new challenge or for better pay. Negotiations are often entered into when it comes to the Employees Pay and some people are better at negotiating than others. If you have been offered a new job recently and are weighing up the financial package that comes with it would you feel confident with any negotiations that were to take place? If not you can always receive help in this area to increase the value of your original package. Consultants can be brou

Printing West London
My father lives in West London and he is a member of the local Rotary club. He is the events organiser for the club and regularly has to plan events and liaise with all sorts of different people to make sure the events run smoothly. He recently had to organise some Printing West London for a carnival that his local club was running for underprivileged children in the area and, because the event was for charity, he had to locate the most competitive Printing West London in order to publicise the event. There are many companies who offer Printing West London and my father looked long and hard at the prices and services on offer before choosing. He finally made a choice and the printing for the event was done. He was extremely pleased with the printing he received and the event was a roaring success, raising lots of money for underprivileged children in the area. All of the children had a wonderful time. There were water slides and football games, lots of party food and the turnout to the event was second to none.

For more information about this article and/or the author visit http://Sales-Tips.industrialEGO.com/


Booklet Printing - Booklet Printing
...oklet printing services don`t just grow on trees you have to look around to find the best deals. When you want a quick turnaround for all your booklet printing orders then you`ll need to find the right types of printers that can deliver what you want, when you want. If you have a need for booklet printing and are looking for suitable print applications then digital printing might be the answer to your requirements. Modern digital print processes are almost as good as litho quality printing but it benefits by having no setup fees and it can give you an extremely fast turnaround. When you need a booklet printing service then this could prove to be very handy as you`ll have your desired booklets with you in a very short space of time. Companies like Digital Print Services specialise in booklet printing and they can have a batch of booklets with you whenever the need arises....
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Thermography Printing - Thermography Printing
...r letter heads and stationary stand out from your competitors? Why not take advantage of the recent advances in technology and have your stationary printed using the new thermography printing techniques. The principles of thermography printing are extremely simple. Thermographic powder is applied to the surface of a printed sheet and the surplus is removed by suction, vibrating or shaking, with the powder adhering only to the wet ink. The method of excess powder removal is dependant on the model that your stationary is printed on. The printed and powdered sheet is placed face upwards on to a conveyor belt which carries it under the heater. thermography printing powder has the characteristic, when heated of swelling slightly and fusing to form a raised glossy surface very similar to that produced by embossing. The powder is itself colourless so the em...
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Business Brokers - Business Brokers
... hard to believe but you started your company 25 years ago. Back in 1985 it was a small unit but it has now grown into a global operation that owns numerous sites. You feel the time has come to take things easier in life and you look forward to spending more time on your boat. Lazy days will be spent on your yacht and your time will be split between your Hampshire home and a villa that you have just bought over in the Algarve. It goes without saying that you want a great return on your business and you will need to capitalise on any sale that is made. Therefore you are leaving the sale of the company in the very capable hands of business brokerswho`ll prove to be a valuable asset. The firm in question provides a confidential divestment service and they can maximise the sale value of the venture. Their marketing strategy is particularly effective and they can negotiate with...
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Fixed Fee Promotions - Fixed Fee Promotions
... boost their sales figures and it`s a great way to build up relationships with the customer. However, certain promotions can prove to be very expensive for businesses, especially if the customer over-redeems prizes at a higher rate than was initially anticipated. One way around this problem is to run Fixed Fee Promotions that can be arranged through risk management companies. These types of promotions cover all the costs that are usually experienced with regards to prizes that are redeemed for a promotion. What happens with the Fixed Fee Promotions is the client pays just one fee and this covers them for the entire campaign. The client will only have to do deal with one budget so they will never go over their allocated funds. Should the position arise where customers are over-redeeming during the promotion, the risk management company has to fund the costs ...
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Brochure Design London - Brochure Design London
...love every minute of my work. I open up the office every day and, as the receptionist, I am the first point of contact with everyone who walks through the door. brochure design London is a very competitive business so we need to make sure that the image of our business is set at the right standard the minute people walk in. To this end I am given a clothing allowance to make sure that I make absolutely the right impression and I always make sure that I am immaculately turned out. I love working in brochure design London and no two days are ever the same. One of the things I love the most about my job is how easy everyone is to get along with and we have such a good laugh in the office that it often does not feel like work at all. We also sometimes meet some very important people and it is always in...
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Themed Events - Themed Events
...amples of themed events include Halloween, green day, etc. themed events have become increasingly popular in the past few years because people enjoy them. themed events can be carried out at almost any time, and they are not held on fixed dates. You could arrange to have a themed event on almost any day you choose. You can even celebrate birthdays like themed events. For instance, if you keep greenery as a theme on your birthday, everyone would have to bring gifts and wear clothes that relate to the colour green. ...
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Ambient Advertising - Ambient Advertising
...ctive types of advertising are needed in the modern climate to stimulate the minds of target audiences. Companies are constantly thinking of new ways to get the message across to the masses and ambient advertising is now used on many campaigns. Light projections can be utilised in busy shopping areas to give customers little tasters about new products that are due on the market. Large format digital light projectors can be used as part of these schemes and the outcomes can be highly effective. Chalk stencils are also used to good effect and digital vans can be positioned in a host of locations to provide moving images of any product that is due to be launched. There seems to be no limitations to the ambient advertising as creative individuals are thinking up new concepts all of the time. Team members can be positio...
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Create Stunning Presentations - Create Stunning Presentations
...ted and alert in what you are teaching to them. Getting the students to read word for word from books or simply copying what you have written down on the board is often not the best way for children to learn as they can quickly become bored, distracted and not take in what you are trying to teach them. Help your class to Create stunning presentationsas a great way to get the whole class involved. It keeps the children interested, alert and makes sure each student is participating in the group exercise. The old saying ?a picture says a thousand words` has never been more relevant as people now have access to high quality digital images that are fantastic to use as part of a teaching aid. You can help them Create stunning presentationswith a series of high quality images and photographs that are perfect wh...
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Racing Yacht Charter - Racing Yacht Charter
...u looking for some thing exciting and different for a friend or an event? If you are organizing a corporate function or want to treat some thing for a special birthday, and are looking at doing some thing that will help make a statement then why not consider racing yacht charter? There is one sailing company who specializes in racing yacht charter so they can give you exactly what you need. They have a massive array of boats in different sizes to help you get exactly the vessel to suit your needs and capabilities. If you are not used to boats or sailing then In order to make things easier for you, your racing yacht charter provider will help you to target exactly the right type of sailing event or day afloat, to suit your objectives. So why not give your self and your friends a day to remember. ...
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Mobile Catering Units - Mobile Catering Units
... other day and he seems really nice and genuine and I am so pleased for her. He told me that he had a business that hired out mobile catering units and, although initially, I did not think that this sounded very exciting as a job, when he began telling me who he hired out the mobile catering units to it suddenly seemed a lot more interesting. He was telling me that he had recently hired out mobile catering units to the television crew of a very popular series on tv at the moment. I was very impressed and asked if he ever got to meet the stars of shows like these. He told me that he had met lots of personalities but he was not pompous about it at all which only made me like him more. He was also saying that he was looking forward to providing the mobile catering units for a very prestigious classical music concert in the ...
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